We’ve seen it before. Re-Design Fails by large companies which result in such a backlash that they have no choice but to return to the “old” design. Remember The Gap logo? The $800,000 2012 London Olympics logo? The 2009 re-branding fail of AOL? Well, OK, maybe no one remembers the AOL re-branding because…it was AOL in 2009. ESPN.com is the next “winner” in the unfortunately long list of corporate re-designs. Since this launched at midnight on April 1st, we were all hoping it was just one big April Fool’s joke. However, the joke was on whomever approved such a disastrous re-design with horrible usability and insanely blatant advertising money grab.
Having talented creative marketing executives with over six years experience working for two major film studios has enabled Circle Marketing to bring our creative marketing expertise to the Film and Entertainment world. After working on high-profile major studio campaigns, we can deliver that same marketing and creative expertise to any film which was made for any budget. It’s not the size of the film budget which counts, it’s the quality of the script, talent of the production crew, and creative marketing which makes a film successful.
You own a small business, and know that over one billion people are using social media. How can you run your business, and find time to use social media to connect with potential and current customers, all while still trying to find the time to have a semblance of a personal life? We can help you with your social media marketing strategy by breaking down some best practices for you here.
NOT ALL SOCIAL NETWORKS ARE CREATED EQUAL
Facebook, Pinterest, Twitter, Google Plus, and LinkedIn are all social networks, but that’s pretty much where the similarity ends. Most small businesses don’t have the time to invest in varying their messages to effectively communicate with each very different social network audience. So, some small business owners resort to using programs which duplicate the same content across all the networks to save time and effort, but that is not an effectively strategy.
Have you ever been baffled by the wide range of quotes for what it costs the design and build a website? How can one person on Fiverr or CraigsList only charge $350, while this other company is charging $10,000? Why do you need a $10,000 website if you can get one for $350, or, better yet…have your nephew build one for free or just design it yourself on a DIY website like Wix? Here, we’ll break down why websites costs different prices, and give you some guidelines on what to expect to pay, and what results to expect depending on what you pay (Retun-On-Investment, or, ROI).
Everyone knows they need marketing, but many small business owners have different ideas on what that is, or how much it should cost, or how to gauge if it’s working or not. How great would it be to have a clear understanding of what marketing can do for your small business, and how to track and gauge it’s success? Well, that’s easy…just keep reading!
Joel Metzer of the L.A. Business Spotlight Podcast sat down recently with Circle Marketing’s Louis Tanguay to discuss some tips and hints for Small Business Marketing success. Their interview can be heard
In our earlier article, “Top 5 Website Mistakes You Shouldn’t Be Making” published a little earlier, we went through the Top 5 Mistakes most websites make. This goes for Small, Medium, and Big Businesses. Having a bigger business still doesn’t mean that a company is hiring the right people who are lead generation and search engine optimization minded. You’re not them, though. Well, not after reading both of these articles, right? Here are 5 more mistakes that we see all the time, and they don’t need to be made. These mistakes are hurting your ability to increase your
Designer and brand expert (and Google Analytics addict) Susan Newman started doing interviews about branding and positioning on her Branding You Better website. There’s a new one every few weeks or so, and they are incredibly insightful. Anyone interested in learning how to brand your business for strategic growth should read through a few of her brand interviews, and see how others who have been successful have done it.
You’ve seen the new DSLR cameras at every children’s party, and you’ve probably seen the vast amount of untrained (and mostly untalented) newbie “pro” photographers cropping up all over Facebook and on Wix websites. Everyone with a $900+ camera is a photographer, right? Well I’m here to tell you that while, yes, technology has improved our collective abilities to capture those special moments in our lives, there is a charm to the horrible family photos hiding away in your (or your parents’) old photo albums.
Check out the two photos here. Neither one is going to win this forgotten family photographer the World Press Photo of the Year award, but there is a certain something that’s been captured which the family will treasure and value forever. That treasure is
One of the most important steps a small business can take in their marketing today is to establish and grow a list of interested potential customers to communicate with on a regular basis. Some prefer to do this through Social Media, but the most effective form of this is best handled through E-Mail Marketing.