Local SEO & Directories
What Is Search Engine Optimization?
Search Engine Optimization (or, SEO for short) is optimizing your website, and your website’s popularity and effectiveness, so search engines rank your site as most relevant for whatever search terms and phrases (aka Keywords) people are typing into search engine fields and searching for.
Search Engines are basically like “referral services,” so to speak. You enter what information you’re looking for, and Search Engines will return what they feel is the best and most authoritative “answer” to your query. There is no “magic wand” an amateur SEO company can wave and make you #1 on Google, Bing, or Yahoo for any desired keyword you like (be very cautious if anyone “guarantees” you first page results for “any keyword”). High-quality and long-lasting SEO requires a solid strategy which involves high quality and valuable content which readers will find as expert advice from an industry leader and worthy of them sharing via their Social Networks, Blogs, Directories, etc. If you would like to be thought of as an industry leader, then you will have to create industry leading information, advice and material. Circle Marketing is here to help you create this excellent content to maximize your value and rankings on search engines for the keywords which would be most efficient and beneficial for your business.
Neglecting an effective SEO strategy will require you to direct traffic to your site manually and expensively, either through promotions, advertising, social media, and/or publicity. There are only a few businesses which can afford to not worry about having proper SEO’ed sites. However, your business is most likely not one of them since those are the biggest companies in existence which spend millions of dollars on advertisements and publicity every year. If your ad campaigns don’t rival that of Coca-Cola, Nike, or Apple, then you’re probably going to want to make sure you have a properly optimized website to attract as many visitors as possible.
Website On-Page Optimization
It’s extremely important for us to first make sure your website is properly optimized for search engines, and remains up-to-date with the latest requirements for optimal search engine rankings. Circle Marketing will go through your entire website and place the proper search engine-friendly code such as Title Tags, META Descriptions, OG Header tags, ALT tags, proper targeted Keyword placement within the content itself…and many more geeky code type things. This is the first step of optimizing your website for future top rankings.
Local Search Levels The Playing Field
Don’t worry if you feel you can’t compete with the large corporations, because you can! Thanks to modern search engines and their algorithms which focus on location and a few other key features which determine value, a small Mom-and-Pop shop can be found right alongside the bigger retail stores with proper Local Search Engine Optimization. Never before has the playing field been so level. Take full advantage of localization features, location based directories, and local search engine pages to get equal footing (or even more favorable in some cases) alongside the larger companies who spend way more than the you do. With proper SEO, you can do it for a fraction of the costs, and Circle Marketing can easily help you with that.
Circle Marketing can get you listed on over 20-35 of the top Localized directories, and we can also optimize those directory listings to make sure all the information is correct, updated, and accurate. So, if you want to rank higher for your optimal keywords and get found on mobile maps, the Contact Us using the form on this page and let’s get started!