What We Did:
Yoga Sol is a premier yoga studio in North Orange County. It’s a state-of-the-art yoga facility with highly credentialed instructors and decades of teaching and practice behind them. Yoga Sol came to Circle Marketing before the launch of their Northern Orange County studio. They wanted to be more than just another yoga studio. The goal was to be THE premier yoga studio with the newest equipment, highly credentialed instructing staff, and a growing clientele.
Since this was a brand new business, Circle Marketing needed to take the new Yoga Sol brand and help give it a voice which would help it stand out in the neighboring community. All marketing materials, whether they would be the website, print ads in the local magazines, or online advertisements, conveyed how Yoga Sol was different than “gym yoga,” or small hole-in-the-wall studios. Yoga Sol would be a place where one could practice their yoga in harmony and with a caring community and staff. Yoga Sol needed to make a big splash in their new community. To do this, they needed most of Circle Marketing’s services in order to make the impact desired.
Yoga Sol quickly became recognized as one of the yoga studio leaders in North Orange County. Yoga Sol’s business keeps growing month over month and has already made large strides during their first year in business. Through regular marketing consultations regarding everything from conversions to acquisitions, Yoga Sol has seen their online traffic, social media followers, and foot traffic increase steadily. Yoga Sol has also given back recently with a special donation-only event which Circle Marketing helped handle the publicity for. This event received media attention from a daily news segment on KTLA 5, a two-page spead in the Orange County Register, and a write-up in Orange Coast Magazine. Their Email Marketing list is now over 1,000 strong, and growing. Their Social Media metrics continue to rise as well. This is only the beginning, but it’s already been a very successful beginning with a great company and a great marketing strategy.