Social Media Marketing Strategy for Small Businesses
You own a small business, and know that over one billion people are using social media. How can you run your business, and find time to use social media to connect with potential and current customers, all while still trying to find the time to have a semblance of a personal life? We can help you with your social media marketing strategy by breaking down some best practices for you here.
NOT ALL SOCIAL NETWORKS ARE CREATED EQUAL
Facebook, Pinterest, Twitter, Google Plus, and LinkedIn are all social networks, but that’s pretty much where the similarity ends. Most small businesses don’t have the time to invest in varying their messages to effectively communicate with each very different social network audience. So, some small business owners resort to using programs which duplicate the same content across all the networks to save time and effort, but that is not an effective strategy.
Understanding the Different Social Network Personalities
Have you ever wondered why your automated posts aren’t getting the results you want? How about when you post the same piece of content on 10 different social networks, and there’s no bump in your website traffic? What’s going on? Does Social Media NOT WORK? I’m here to give away a Social Media Marketing secret that’s will be pretty obvious once I divulge it, but yet most marketers and Small Business owners don’t take the extra step in their strategic thought process to get to it.
Here it is: Each different Social Network has a different personality, and once you know how to
Why Facebook “Doesn’t Work” for Your Small Business
Circle Marketing’s Managing Director, Louis Tanguay, had the pleasure of writing a guest post on Susan Newman Design Inc’s blog about Why Facebook “Doesn’t Work” For Your Small Business. In this article, Louis explores Facebook’s EdgeRank algorithm, and how most small businesses don’t
Small Business Marketing 101 (Online Version)
Congratulations! You have a small business and you’re either just starting out, or you know you need some help to move to another level. You’re seeking out some advice and ideas. This is the first step to getting to that next level. You’re already ahead of the thousands of other Small Businesses which feel that “figuring it out” is the best course of action. This is why you’ll still be in business when they’re packing up the final boxes and wondering what went wrong.
Top 5 Website Mistakes You Shouldn’t Be Making
Whatever size your business is, chances are, you’re making some major mistakes when it comes to your website. We have listed the Top 5 biggest mistakes below. There are more, but these are the top of the top and will have the biggest negative effect on your business. These all must be corrected ASAP, because each of these hinders your ability to get found, get more clients, and ultimately use your website for what it’s meant for…to help your increase your business!
Circle Marketing Featured on the L.A. Business Spotlight Podcast [AUDIO]
Joel Metzer of the L.A. Business Spotlight Podcast sat down recently with Circle Marketing’s Louis Tanguay to discuss some tips and hints for Small Business Marketing success. Their interview can be heard
Understanding Facebook Marketing
Another guest post written by one of us for another great website! If you want one of us to write a great blog post for your website, just contact us, and let us know what you need! We’d love to see if we can help out!
Last week we were asked to return to the Marcielle Presents TV Show in Pasadena, CA. The first time we were there, host Marcielle Brandler and our very own Louis Tanguay sat down for a 22 minute segment on Small Business Marketing. You can view that entire interview on our YouTube channel. This time, we were helping out Marcielle with a brand new article for her show’s website, entitled “Understanding Facebook Marketing.”
Check it out here, and let us know what you thought in the comment below!
How Oreo Won The Super Bowl
13 for 2013 – 13 Ways to a Bigger Business in 2013
Circle Marketing co-hosted one monster marketing webinar a month or so back to prep small businesses for the new year (2013) with 13 different ways any small business could start effecting positive change and massive revenue growth over the following 12 months. This was for Broadcast Louder’s Creativity + Abundance 2.0 series. Talk about creativity in abundance, well, the collaboration resulted in an incredible two-hours of jam-packed and useful information. Yes. Two hours and it’s all free!
Many people have paid hundreds of dollars for webinars like this, but Circle Marketing and Broadcast Louder figured putting together this free 2-hour class would help Small Business owners kick off the new year on the right foot!
Click here to watch the webinar, but get a notepad ready because there’s a TON of information to help your business grow!
For those who want to move at their own pace, and prefer to have PDF’s instead of watch videos, please feel free to download the supplemental ebook by joining our email list below:
Top 5 Ideas to Grow Your Business
The 3 Biggest Scams in Online Marketing
It’s time to have a dirty conversation. We try to stay on the positive side of everything, but every now and then we have to just talk about something negative. Not because we like it, but because sometimes telling the truth comes with telling a side which no one likes to hear or know about. Knowing these ugly truths, or more accurately exposing certain outright lies, and learning why they are simply not true will help your business. How? Because you will know how to avoid these scammers and those who give digital professionals a bad name. Now, while Circle Marketing is a marketing agency and handles much more than just online and digital marketing, there is a naiveté in most good-hearted and trusting business owners and managers who aren’t as proficient or aware of the latest and most effective strategies and how to tell if an online and/or web professional you’re thinking about contracting work to has really “got the goods.” We’ve all heard the horror stories of how some business got swindled by a so-called “web designer” who left them high and dry with nothing to show for the money they spent, after being promised the world…or at least a darn web site!
Social Media Strategy for Small Business Owners
Social Media is all the rage these days. Everyone (practically) has a Facebook page, and there are stats upon stats which would blow your mind about the frequency people are on Facebook. More than any other site in history, Facebook has been the single most important website to connect with others personally and professionally. It’s reunited long lost friends, old classmates, and even long-extinguished romantic flames (much to the chagrin of some currently ignited romantic flames). Point here is that with Facebook, Twitter, and now Google Plus, Social Media is the new “Media.”