Everyone knows they need marketing, but many small business owners have different ideas on what that is, or how much it should cost, or how to gauge if it’s working or not. How great would it be to have a clear understanding of what marketing can do for your small business, and how to track and gauge it’s success? Well, that’s easy…just keep reading!
Circle Marketing co-hosted one monster marketing webinar a month or so back to prep small businesses for the new year (2013) with 13 different ways any small business could start effecting positive change and massive revenue growth over the following 12 months. This was for Broadcast Louder’s Creativity + Abundance 2.0 series. Talk about creativity in abundance, well, the collaboration resulted in an incredible two-hours of jam-packed and useful information. Yes. Two hours and it’s all free!
Many people have paid hundreds of dollars for webinars like this, but Circle Marketing and Broadcast Louder figured putting together this free 2-hour class would help Small Business owners kick off the new year on the right foot!
Click here to watch the webinar, but get a notepad ready because there’s a TON of information to help your business grow!
For those who want to move at their own pace, and prefer to have PDF’s instead of watch videos, please feel free to download the supplemental ebook by joining our email list below:
Organic Search rankings are the Search Engine Optimization (SEO) results you achieve after you have done a great deal of acquiring back links, and have performed as much optimization on your own site as possible to improve it’s rankings. Paid rankings are when you achieve visibility in the highlighted advertising section of search engine results pages. Paid obviously costs you money when someone clicks your ad (or sometimes when a viewer sees it, depending on your set-up), but organic rankings are free when someone views and clicks your listing. While no one knows the complete search or ranking algorithms 100%, we have been able to do extensive research over and over about what has been known to positively effect rankings.
When you launch a Pay-Per-Click (PPC) Ad Campaign, you should do split testing. What split-testing means is creating more than one version of your ads, which run concurrently. One ad will probably perform better than the others, and you can adjust a campaign accordingly, as you analyze the effectiveness of each ad version. Differences in the split test could be different messaging, different headers, different images, depending on your strategy and what you’re offering.