SMB’s today are a little leery of the recent explosions in market share Amazon has eaten up. Big Box stores are also concerned, because they are more likely to lose customer share to Amazon than an SMB is. So, they had to adapt their approach and are meeting some success by pivoting.

Have you ever been baffled by the wide range of quotes for what it costs the design and build a website? How can one person on Fiverr or CraigsList only charge $350, while this other company is charging $10,000? Why do you need a $10,000 website if you can get one for $350, or, better yet…have your nephew build one for free or just design it yourself on a DIY website like Wix? Here, we’ll break down why websites costs different prices, and give you some guidelines on what to expect to pay, and what results to expect depending on what you pay (Retun-On-Investment, or, ROI).

In our earlier article, “Top 5 Website Mistakes You Shouldn’t Be Making” published a little earlier, we went through the Top 5 Mistakes most websites make. This goes for Small, Medium, and Big Businesses. Having a bigger business still doesn’t mean that a company is hiring the right people who are lead generation and search engine optimization minded. You’re not them, though. Well, not after reading both of these articles, right? Here are 5 more mistakes that we see all the time, and they don’t need to be made. These mistakes are hurting your ability to increase your

In this article, I’m going to prove how building a cheap website, or how using a cheap template website is going to cost you way more than just spending a little more money upfront to an expert would cost.

This is something many professional web designers fail to explain properly to their clients and prospective clients, so I hope to help them out a little here, too.

We’ve seen it before. Re-Design Fails by large companies which result in such a backlash that they have no choice but to return to the “old” design. Remember The Gap logo? The $800,000 2012 London Olympics logo? The 2009 re-branding fail of AOL? Well, OK, maybe no one remembers the AOL re-branding because…it was AOL in 2009. ESPN.com is the next “winner” in the unfortunately long list of corporate re-designs. Since this launched at midnight on April 1st, we were all hoping it was just one big April Fool’s joke. However, the joke was on whomever approved such a disastrous re-design with horrible usability and insanely blatant advertising money grab.

Whatever size your business is, chances are, you’re making some major mistakes when it comes to your website. We have listed the Top 5 biggest mistakes below. There are more, but these are the top of the top and will have the biggest negative effect on your business. These all must be corrected ASAP, because each of these hinders your ability to get found, get more clients, and ultimately use your website for what it’s meant for…to help your increase your business!

It’s time to have a dirty conversation. We try to stay on the positive side of everything, but every now and then we have to just talk about something negative. Not because we like it, but because sometimes telling the truth comes with telling a side which no one likes to hear or know about. Knowing these ugly truths, or more accurately exposing certain outright lies, and learning why they are simply not true will help your business. How? Because you will know how to avoid these scammers and those who give digital professionals a bad name. Now, while Circle Marketing is a marketing agency and handles much more than just online and digital marketing, there is a naiveté in most good-hearted and trusting business owners and managers who aren’t as proficient or aware of the latest and most effective strategies and how to tell if an online and/or web professional you’re thinking about contracting work to has really “got the goods.” We’ve all heard the horror stories of how some business got swindled by a so-called “web designer” who left them high and dry with nothing to show for the money they spent, after being promised the world…or at least a darn web site!

Congratulations! You’re about to design, or update, your company’s website! This is an exciting time, because your website nowadays is your image and presence on the Internet for any and all prospective customers to see and use. These days, your website is your business card, store front, receptionist, and representation of your business all wrapped up in one element.