Designer and brand expert (and Google Analytics addict) Susan Newman started doing interviews about branding and positioning on her Branding You Better website. There’s a new one every few weeks or so, and they are incredibly insightful. Anyone interested in learning how to brand your business for strategic growth should read through a few of her brand interviews, and see how others who have been successful have done it.
You have seen the FedEx logo before many times. You may have even noticed the tiny arrow hidden in there. You have seen the colors. Maybe you like it, maybe you think it’s boring, maybe you think it’s brilliant. I’m in the latter camp. I think, personally, that the FedEx logo is one of the best pieces of branding ever created. It’s my duty to explain why this is so amazing;