In our earlier article, “Top 5 Website Mistakes You Shouldn’t Be Making” published a little earlier, we went through the Top 5 Mistakes most websites make. This goes for Small, Medium, and Big Businesses. Having a bigger business still doesn’t mean that a company is hiring the right people who are lead generation and search engine optimization minded. You’re not them, though. Well, not after reading both of these articles, right? Here are 5 more mistakes that we see all the time, and they don’t need to be made. These mistakes are hurting your ability to increase your
When writing content it seems like most bloggers and writers have various view-points, but only a few write for the Big Three: Search Engine Rankings, Human Conversions, and Human Interest. You will see any given blogger writing for one of these three focal points, sometimes will you see posts written with two of these, but rarely will you see all three. Let’s break each down, then give you some tips on how to be one of the best bloggers out there!
1. WRITING FOR SEARCH ENGINE RANKINGS
Search Engines aren’t going to sign up for an e-mail list, and they aren’t going to buy your products and services. However, they can bring a great deal of traffic to your posts.
We all want to rule Google and Bing, right? We all want to be in the Top 3 results for all of our desired KeyWords, right? Well, in order to do that, you’re going to know some essential basics about Search Engine Optimization (SEO). This post will give you a mile-high overview of SEO, and get you moving in the right direction. Think of this as a Top 10 Best Practices for how to begin to get those search engine rankings you (and all of your competitors) desire.
Keyword Density is a ratio of desired search terms displayed in the content of a page to the overall content of that page. For example, let’s say you’re an auto mechanic in Santa Monica, CA who specializes in fixing domestic vehicles. One of your Keywords might be “Domestic Auto Mechanic Santa Monica.” Another might be “Auto Repair Santa Monica.” Still another might be “Car Repair Santa Monica.” Of course, your specific keywords should be researched and determined for maximum impact.
Your Keyword Density Ratio would be the ratio of keywords-to-“normal” words in any particular page or post on your website. The lower the density, the less search engines will feel you adequately address the desired topic and search terms. The higher the density, and you could be down-graded or penalize for what is called “keyword stuffing.”
There is a new internet phenomenon making it’s way through it’s 15 minutes. “The Harlem Shake” started as a silly, kooky video, but it’s subsequent video memes actually have root in another (and older) form of entertainment…joke telling. In particular, a very old joke which all comics love putting their person touch on. That joke is called, “The Aristocrats.”