Tag Lines, Slogans and Messaging…Oh, My!
You should develop a tag line/slogan for your business and/or brand. Your tag line should be more than a catchy saying. It should be a statement and reason WHY your customers should buy from you, trust you, and do business with you either in addition to your competitors, or (hopefully) instead of your competitors. It should be different, somewhat inspirational, and reach out to the emotions your potential customers feel.