Combine Targeted Advertising with Segmentation for the Most Effective Strategy to Increase Conversions
This should be the year to embrace the power of targeted advertising and segmented ad campaigns. Although these strategies have existed for a while now, the powerful combination isn’t widespread.
Segment your targets into leads, current customers, and previous customers. Create Lookalike Audiences (Facebook/LinkedIn/AdWords, etc) off of the combined list for a fourth segment. Now, create four different ad campaigns (complete with their own headlines, graphics, and landing pages) speaking directly to each of those segments.