We all want to rule Google and Bing, right? We all want to be in the Top 3 results for all of our desired KeyWords, right? Well, in order to do that, you’re going to know some essential basics about Search Engine Optimization (SEO). This post will give you a mile-high overview of SEO, and get you moving in the right direction. Think of this as a Top 10 Best Practices for how to begin to get those search engine rankings you (and all of your competitors) desire.

Keyword Density is a ratio of desired search terms displayed in the content of a page to the overall content of that page. For example, let’s say you’re an auto mechanic in Santa Monica, CA who specializes in fixing domestic vehicles. One of your Keywords might be “Domestic Auto Mechanic Santa Monica.” Another might be “Auto Repair Santa Monica.” Still another might be “Car Repair Santa Monica.” Of course, your specific keywords should be researched and determined for maximum impact.

Your Keyword Density Ratio would be the ratio of keywords-to-“normal” words in any particular page or post on your website. The lower the density, the less search engines will feel you adequately address the desired topic and search terms. The higher the density, and you could be down-graded or penalize for what is called “keyword stuffing.”