Combine Targeted Advertising with Segmentation for the Most Effective Strategy to Increase Conversions
![Combine Targeted Advertising Combined with Segmentation for the Most Effective Strategy to Increase Conversions](https://circlemarketing.com/wp-content/uploads/2017/11/Targeted-Advertising-Combined-Segmentation.jpg)
This should be the year to embrace the power of targeted advertising and segmented ad campaigns. Although these strategies have existed for a while now, the powerful combination isn’t widespread.
Segment your targets into leads, current customers, and previous customers. Create Lookalike Audiences (Facebook/LinkedIn/AdWords, etc) off of the combined list for a fourth segment. Now, create four different ad campaigns (complete with their own headlines, graphics, and landing pages) speaking directly to each of those segments.