Our Process

Circle Marketing Process

Circle Marketing’s process is a little bit different from other Marketing Agencies. For the price of one full-time employee, you will get our entire team of experts. We don’t hire Jacks & Jills of All Trades. We hire Specialists in their particular areas of expertise. We think of ourselves as an extension of your business. When we invest on your behalf into Advertising, we treat that budget as if it’s our own money. When we post as your company in Social Media, we put ourselves in the mind of your customers. Whenever we think about how to grow your business through our effective and efficient marketing strategies, we always think “is this the very best action for the business and our goals?” In order to act effectively as your virtual marketing department, we need to have an effective Process to implement.

Step 1: Discovery & Strategy

We aren’t a cookie-cutter marketing agency. We need to conduct a deep dive into your history. Who are your best customers? What do they like? What don’t they like? Have you reached them before in the past, and what was the result? Was your messaging appropriate or the results you were hoping to achieve? We will analyze your marketing goals, business goals, what you did in the past, what you’re doing now, and where you want to go in the short and long term. You can’t get somewhere if you don’t know where you’re going. This is where we create our road map to get us there.

Step 2: Implementation

Talk is cheap. Action speaks. After we have researched your company’s history and current goals, we are now ready to get down to work for you. This is where our team of expert specialists get deep into executing the plan. When you’ve done your homework, and have a great team working for you, the best results are easier to achieve and with a solid plan we all know where we’re going, and how to get there. This is where the rubber meets the road.

Step 3: Reports & Refinement

Instead of just calling it a day, and sending out the next invoice, we have to check our work, make sure it’s correct and in-line with our marketing plan. Once we have double-checked our plan and executions, we’ll then pull reports and analyze the data. Every plan is perfect in theory, but perfection comes with analysis and refinement. Every fine-tuning we do helps us get closer and closer to the goals we established in Step 1. The work isn’t over when we complete the first campaign or task. We are constantly looking for ways to optimize and improve. Whether we’ve been contracted to help you with just one campaign or task, or we’re on a monthly retainer, we want to fully analyze the data and make sure you know what the results are, and where to go from here.

We would love to have you go through this thorough and successful process, so fill out the form below, and let us know how we can help you with your full-service business marketing needs!