One of the most important steps a small business can take in their marketing today is to establish and grow a list of interested potential customers to communicate with on a regular basis. Some prefer to do this through Social Media, but the most effective form of this is best handled through E-Mail Marketing.
You have seen the FedEx logo before many times. You may have even noticed the tiny arrow hidden in there. You have seen the colors. Maybe you like it, maybe you think it’s boring, maybe you think it’s brilliant. I’m in the latter camp. I think, personally, that the FedEx logo is one of the best pieces of branding ever created. It’s my duty to explain why this is so amazing;
When writing content it seems like most bloggers and writers have various view-points, but only a few write for the Big Three: Search Engine Rankings, Human Conversions, and Human Interest. You will see any given blogger writing for one of these three focal points, sometimes will you see posts written with two of these, but rarely will you see all three. Let’s break each down, then give you some tips on how to be one of the best bloggers out there!
1. WRITING FOR SEARCH ENGINE RANKINGS
Search Engines aren’t going to sign up for an e-mail list, and they aren’t going to buy your products and services. However, they can bring a great deal of traffic to your posts.
Another guest post written by one of us for another great website! If you want one of us to write a great blog post for your website, just contact us, and let us know what you need! We’d love to see if we can help out!
Last week we were asked to return to the Marcielle Presents TV Show in Pasadena, CA. The first time we were there, host Marcielle Brandler and our very own Louis Tanguay sat down for a 22 minute segment on Small Business Marketing. You can view that entire interview on our YouTube channel. This time, we were helping out Marcielle with a brand new article for her show’s website, entitled “Understanding Facebook Marketing.”
Check it out here, and let us know what you thought in the comment below!
Have you ever wondered why your automated posts aren’t getting the results you want? How about when you post the same piece of content on 10 different social networks, and there’s no bump in your website traffic? What’s going on? Does Social Media NOT WORK? I’m here to give away a Social Media Marketing secret that’s will be pretty obvious once I divulge it, but yet most marketers and Small Business owners don’t take the extra step in their strategic thought process to get to it.
Recently, Circle Marketing’s founder and managing director, Louis Tanguay, was asked to appear on Lisa Steadman’s WooHoo Radio Show! Lisa’s a ball of energy and excitement, and she’s always full of such useful information about personal and professional branding. Check out her WooHoo Radio show, and also her business website as well.
In their segment together (embedded below), Lisa and Louis discussed the Top 3 Essentials for websites to be most effective, and some ways every company can up-level their brand and kick their business into a higher gear.
Circle Marketing’s Managing Director, Louis Tanguay, had the pleasure of writing a guest post on Susan Newman Design Inc’s blog about Why Facebook “Doesn’t Work” For Your Small Business. In this article, Louis explores Facebook’s EdgeRank algorithm, and how most small businesses don’t
Congratulations! You have a small business and you’re either just starting out, or you know you need some help to move to another level. You’re seeking out some advice and ideas. This is the first step to getting to that next level. You’re already ahead of the thousands of other Small Businesses which feel that “figuring it out” is the best course of action. This is why you’ll still be in business when they’re packing up the final boxes and wondering what went wrong.
10 Brand Visibility Tips for Small Businesses (or…How to Be a Big Fish in a Small Pond) – by Susan Newman
Today’s blog is a Guest Blog for Circle Marketing by Susan Newman, CEO, Susan Newman Design, Inc. Susan is also the founder of Broadcast Louder, which is a business learning website which features many webinars and classes by a number of experts in all areas of business. We are honored to have her write this post for our readers…enjoy!
What is Brand Visibility and how can you get it?
Each business has its mission and goals, but in order to achieve these, the target market of who you are trying to reach, need to find you. How can they if you don’t brand and market your business effectively, both online and offline.
This has to be one of the best advertisements of all time. It’s the rare and perfect example of the right ad for the right response with the right placement. The stars align only so often, and for this situation they aligned perfectly for BMW.
Right here in Los Angeles, Audi threw down the advertising gauntlet and challenged BMW to respond to the all new Audi A4. Audi claimed that it was a step up from BMW. “Your move, BMW,” read the billboard on the Sunset Strip, and featured an all black Audi A4 against a clean white background. Oh, yeah. It was on now. S#!t just got real up in here…as the kids say.
One of the local BMW dealerships saw the billboard and responded perfectly and with finality. Santa Monica BMW secured billboard space near the Audi billboard and placed an all white BMW against a jet black background and simply put the word, “Checkmate.”
Indeed. Game Over.
Encouragement Speaker Derrick Hayes interviewed Circle Marketing’s own Managing Director, Louis Tanguay recently. Posted on DERRICK’s website, the interview talks about how Circle Marketing was started, how to keep focused during challenging times in your business, and some keys to success.
If you’re starting out with your business, or are hitting a few ruts, maybe head on over to DERRICK’s website and check out the interview.
This blog is brought to us by the great marketing mind of Renae Christine, from RichMomBusiness.com, and many others. This “Mompreneur” has created dozens of successful businesses for herself and others. With kids in tow, Renae couldn’t keep up with the demand for her help, and could no longer help everyone she loved –and she loves everyone. Thus, Renae started a Rich Mom YouTube Channel where she can help others start and expand their businesses en masse! Subscribe to her daily, funny 2-minute videos at RichMomBusiness.com. Thanks, Renae, for your “awesome sauce” and very helpful video!