Marketing Collateral – No Such Thing As A “Throw Away” Item
Have you ever thought to yourself, “Hey, I don’t need to spend a lot of money on this piece of marketing collateral, because all I’m going to do it give 1,000 of these away. They’re throw away items, don’t waste money or time on these?” I’ll tell you that’s the exact wrong thinking.
Why is this wrong? Because that “throw away” item might be the only thing a prospective customer ever sees of your business. Your goal is the drum up awareness, interest, and (hopefully) more business, yes? Then why cut corners and have your first impression be cheaply made? Is that truly the type of representative of your company and quality control you want them to see of your company?
Our Managing Director, Louis Tanguay, wrote a whole article on this for the California Business Journal. Check it out here: http://www.calbizjournal.com/no-throw-away-marketing-materials/