Marketing Collateral – No Such Thing As A “Throw Away” Item

Circle Marketing Collateral Samples

Have you ever thought to yourself, “Hey, I don’t need to spend a lot of money on this piece of marketing collateral, because all I’m going to do it give 1,000 of these away. They’re throw away items, don’t waste money or time on these?” I’ll tell you that’s the exact wrong thinking.

Why is this wrong? Because that “throw away” item might be the only thing a prospective customer ever sees of your business. Your goal is the drum up awareness, interest, and (hopefully) more business, yes? Then why cut corners and have your first impression be cheaply made? Is that truly the type of representative of your company and quality control you want them to see of your company?

Our Managing Director, Louis Tanguay, wrote a whole article on this for the California Business Journal. Check it out here: http://www.calbizjournal.com/no-throw-away-marketing-materials/

 

Small Business Marketing 101 (Online Version)

Small Business Marketing Online

Congratulations! You have a small business and you’re either just starting out, or you know you need some help to move to another level. You’re seeking out some advice and ideas. This is the first step to getting to that next level. You’re already ahead of the thousands of other Small Businesses which feel that “figuring it out” is the best course of action. This is why you’ll still be in business when they’re packing up the final boxes and wondering what went wrong.

Top 3 Mistakes Small Business Owners Make

Top 3 Mental Mistakes Small Business Owners Make
Small Businesses sometimes make mistakes. A small business isn’t by nature prone to any more mistakes than the big businesses. They just generally suffer from some of the more basic mistakes due usually to the fact that the business owner wears many hats and might not be able to have the type of delegation which a large corporation has. This by natures creates some undersight through no fault of the small business owner. Also due to the constant busy state most small business owners find themselves in, the inability to stay focused on what’s important creates some issues. We have isolated, outlined, and recommended remedies for the 3 Biggest Mistakes which many small business owners make which causes lost profits. Please share this with your network of small business owners, so we can help as many as possible.

Effective Small Business Marketing Strategies Make Everything Possible [VIDEO]

 

In the video above, there is a mention that “everything is possible with the right strategy.” This is an empowering and important thought. Tony Robbins, the great DIY business owner and self-help guru said once that “Success Leaves Breadcrumbs.” This essentially means that there are any number of steps one can take to achieve the same, or similar success another has experienced. One just needs to know how to find where those breadcrumbs are, how to track them, and which path of breadcrumbs is the right path of breadcrumbs for your small business, and for your business strategy. Whatever it is you want to accomplish can be accomplished; and probably already has been accomplished. If anyone can do it, then you can do it.

Why A Cheap Website Costs You More Money Than A Professionally Designed Website

In this article, I’m going to prove how building a cheap website, or how using a cheap template website is going to cost you way more than just spending a little more money upfront to an expert would cost.

This is something many professional web designers fail to explain properly to their clients and prospective clients, so I hope to help them out a little here, too.

Top 5 Website Mistakes You Shouldn’t Be Making

Top 5 Website Mistakes You Shouldn't Be Making
Whatever size your business is, chances are, you’re making some major mistakes when it comes to your website. We have listed the Top 5 biggest mistakes below. There are more, but these are the top of the top and will have the biggest negative effect on your business. These all must be corrected ASAP, because each of these hinders your ability to get found, get more clients, and ultimately use your website for what it’s meant for…to help your increase your business!

E-Mail Marketing Basics for Small Businesses

Email Marketing Basics for Small Businesses
One of the most important steps a small business can take in their marketing today is  to establish and grow a list of interested potential customers to communicate with on a regular basis. Some prefer to do this through Social Media, but the most effective form of this is best handled through E-Mail Marketing.

Build Your Business Through Partnerships and Affiliations

A great way to create more revenue streams is by offering to partner up with other companies who aren’t your direct competition, but are in your field. For example, a printer should definitely partner up with a website design company. A dog walker could partner up with a few pet supply stores in their area. The possibilities are limited only by the extent of your imagination.

Top 5 Ideas to Grow Your Business

Top 5 Ideas to Grow Your BusinessYou need some fresh ideas on how to grow your business, right? Well you have come to the right place! We will focus on the very top 5 things you can be doing right away to start increasing that bottom line and widening your profit margins as your business grows. Let’s get right into it!

The 3 Biggest Scams in Online Marketing

It’s time to have a dirty conversation. We try to stay on the positive side of everything, but every now and then we have to just talk about something negative. Not because we like it, but because sometimes telling the truth comes with telling a side which no one likes to hear or know about. Knowing these ugly truths, or more accurately exposing certain outright lies, and learning why they are simply not true will help your business. How? Because you will know how to avoid these scammers and those who give digital professionals a bad name. Now, while Circle Marketing is a marketing agency and handles much more than just online and digital marketing, there is a naiveté in most good-hearted and trusting business owners and managers who aren’t as proficient or aware of the latest and most effective strategies and how to tell if an online and/or web professional you’re thinking about contracting work to has really “got the goods.” We’ve all heard the horror stories of how some business got swindled by a so-called “web designer” who left them high and dry with nothing to show for the money they spent, after being promised the world…or at least a darn web site!

Facebook Timeline for Pages – Webinar Replay

Shade55 Facebook Timeline Cover Image

Facebook Timeline for Pages is coming to Facebook on March 30, 2012. Circle Marketing’s Louis Tanguay, teamed up with Broadcast Louder‘s Susan Newman to deliver the ultimate webinar on how to most effectively use Facebook’s new Timeline for Pages with the sole focus on maximizing your business and/or brand’s ROI and conversion cost efficiency.

You’re going to see strategies, ideas, and techniques in this Webinar which others simply aren’t doing yet. These fresh and new ideas, combined with the power of Facebook’s new Timeline for Pages’ abilities, makes this a must-see video for any and all small business owners and social media marketers of all sizes.

Social Media Strategy for Small Business Owners

Social Media is all the rage these days. Everyone (practically) has a Facebook page, and there are stats upon stats which would blow your mind about the frequency people are on Facebook. More than any other site in history, Facebook has been the single most important website to connect with others personally and professionally. It’s reunited long lost friends, old classmates, and even long-extinguished romantic flames (much to the chagrin of some currently ignited romantic flames). Point here is that with Facebook, Twitter, and now Google Plus, Social Media is the new “Media.”