Focus On Increasing Profits, Not Price

Circle Marketing - Increase Profit Margins, Not Price

Our Managing Director, Louis Tanguay, recently wrote an article for the California Business Journal about how to increase your business by 30% or more. Here’s a link to that original article.

Below, we’re written a little lead-in explanation, and an additional tip for you which expands on the initial concept Jay Abraham created.

Marketing Collateral – No Such Thing As A “Throw Away” Item

Circle Marketing Collateral Samples

Have you ever thought to yourself, “Hey, I don’t need to spend a lot of money on this piece of marketing collateral, because all I’m going to do it give 1,000 of these away. They’re throw away items, don’t waste money or time on these?” I’ll tell you that’s the exact wrong thinking.

Why is this wrong? Because that “throw away” item might be the only thing a prospective customer ever sees of your business. Your goal is the drum up awareness, interest, and (hopefully) more business, yes? Then why cut corners and have your first impression be cheaply made? Is that truly the type of representative of your company and quality control you want them to see of your company?

Our Managing Director, Louis Tanguay, wrote a whole article on this for the California Business Journal. Check it out here: http://www.calbizjournal.com/no-throw-away-marketing-materials/

 

Grow Your Business 30%…or More!

Grow Your Business 30% - Or More!

Our Managing Director, Louis Tanguay, has started a marketing column on the Business publication “California Business Journal.” Louis will be contributing regularly there, and all articles written for the CBJ will be linked to from our blog. This way, you can come back here to read our organic posts, as well as see what’s new across the board.

The maiden article is a take on Jay Abraham’s “3 Ways to Grow Any Business.” Jay Abraham is a marketing legend and borrowing from one of the best is still pretty darn good. Allen Iverson didn’t invent the cross-over, he just did it superbly. OK, whether you’re a basketball fan or not, let’s move on to the article…

To read the article, check out “How to Increase Your Business 30%…or More” at the California Business Journal!

Business Development Ideas – Think About The Possibilities [VIDEO]

 

One giant reason why most businesses don’t reach their full potential, is because there isn’t someone working for the company, or contracted by the company, who can comes up with all the out-of-the-box business development ideas and marketing ideas that maybe a seasoned and successful small business marketing consultant could.

To get you thinking about the possibilities for your own small business, here are some that were mentioned in the video above, and how they might work for you…

Top 3 Mistakes Small Business Owners Make

Top 3 Mental Mistakes Small Business Owners Make
Small Businesses sometimes make mistakes. A small business isn’t by nature prone to any more mistakes than the big businesses. They just generally suffer from some of the more basic mistakes due usually to the fact that the business owner wears many hats and might not be able to have the type of delegation which a large corporation has. This by natures creates some undersight through no fault of the small business owner. Also due to the constant busy state most small business owners find themselves in, the inability to stay focused on what’s important creates some issues. We have isolated, outlined, and recommended remedies for the 3 Biggest Mistakes which many small business owners make which causes lost profits. Please share this with your network of small business owners, so we can help as many as possible.

Branding and Marketing Differentiators with Lisa Steadman and WooHoo Radio [AUDIO]

Circle Marketing's Louis Tanguay Guest Appearance on Lisa Steadman's WooHoo Radio Show

Recently, Circle Marketing’s founder and managing director, Louis Tanguay, was asked to appear on Lisa Steadman’s WooHoo Radio Show! Lisa’s a ball of energy and excitement, and she’s always full of such useful information about personal and professional branding. Check out her WooHoo Radio show, and also her business website as well.

In their segment together (embedded below), Lisa and Louis discussed the Top 3 Essentials for websites to be most effective, and some ways every company can up-level their brand and kick their business into a higher gear.

DERRICK Hayes Interview with Circle Marketing’s Louis Tanguay

Louis Tanguay and Derrick HayesEncouragement Speaker Derrick Hayes interviewed Circle Marketing’s own Managing Director, Louis Tanguay recently. Posted on DERRICK’s website, the interview talks about how Circle Marketing was started, how to keep focused during challenging times in your business, and some keys to success.

If you’re starting out with your business, or are hitting a few ruts, maybe head on over to DERRICK’s website and check out the interview.

13 for 2013 – 13 Ways to a Bigger Business in 2013

Circle Marketing co-hosted one monster marketing webinar a month or so back to prep small businesses for the new year (2013) with 13 different ways any small business could start effecting positive change and massive revenue growth over the following 12 months. This was for Broadcast Louder’s Creativity + Abundance 2.0 series. Talk about creativity in abundance, well, the collaboration resulted in an incredible two-hours of jam-packed and useful information. Yes. Two hours and it’s all free!

Many people have paid hundreds of dollars for webinars like this, but Circle Marketing and Broadcast Louder figured putting together this free 2-hour class would help Small Business owners kick off the new year on the right foot!

Click here to watch the webinar, but get a notepad ready because there’s a TON of information to help your business grow!


For those who want to move at their own pace, and prefer to have PDF’s instead of watch videos, please feel free to download the supplemental ebook by joining our email list below:

13 for 2013 - Small Business Marketing Tips eBook


Build Your Business Through Partnerships and Affiliations

A great way to create more revenue streams is by offering to partner up with other companies who aren’t your direct competition, but are in your field. For example, a printer should definitely partner up with a website design company. A dog walker could partner up with a few pet supply stores in their area. The possibilities are limited only by the extent of your imagination.

Top 5 Ideas to Grow Your Business

Top 5 Ideas to Grow Your BusinessYou need some fresh ideas on how to grow your business, right? Well you have come to the right place! We will focus on the very top 5 things you can be doing right away to start increasing that bottom line and widening your profit margins as your business grows. Let’s get right into it!